Strategic & Relationship Sales and Marketing for Financial Institutions

Start on: Jun 29, 2020 - Jul 02, 2020 | Location: Mwanza

Course Details

The Institute of Finance Management (IFM) is a government institution devoted to offering financial studies and related disciplines. Strategic Selling/Sales in financial institutions such as banks, insurance, pension funds, microfinance institutions is rarely trained to managers and staff despite the fact that it has direct influence to corporate strategic performance. Financial Institution’s success depends heavily on sales and marketing strategic goals and objectives. It is enlightening that every organization is established to sell something in essence.  Integrating the knowledge and skills on strategic selling and marketing simplifies the realization of the company vision and mission. The aim of the training is to enhance the ability, involvement and empowerment of Sales/Marketing and non Sales/Marketing staff and managers in selling and marketing for influencing strategic direction, decisions and performance in financial institutions.

The fee shall give a participant two months (after the training) professional guidance on actualizing personal/institutional Transformational Action Plan (TAP), access to all sessions, workshop materials,  coffee/tea, lunch and mineral water for four days.  The fee excludes transport, insurance, medical care, dinner and accommodation costs.

Lead Facilitator: Dr.Freddy Jirabi Gamba (PhD; MsBS; BcoM; Cert.Entreneurship-SBPP; Innovation Management; Certified  in Personal Coaching & NLP; CISI; Dipl.Professional Coaching &Training; Certified Consultant&Trainer by PTAK, ICTA, ICU), Dept. of Management Sciences, IFM.


For registration and enquiry at IFM, please contact: Head of EDC, Block A, Room G20 and Dr. Freddy Jirabi Gamba (Trainer/Coach), Mob: +255 754473615/0786473615/0715473615, email: freddy.gamba@ifm.ac.tz

At the end of the seminar participants should be able to:

  • Understand and appreciate the implications of strategic selling/marketing in corporate decisions.
  • Apply technology strategically and engage in the strategic selling/marketing process.
  • Understand various ways of how to set an account strategy.
  • Plan and apply various approaches to strategic selling (such as relationship selling, KAM, etc).
  • Understand, analyze and apply key elements of strategic selling and marketing.
  • Understand and appreciate strategic buying/selling influences and key participants in companies.
  • Apply various methods such as coaching in strategic selling and marketing

.

Non- Marketing Managers and Officers, Marketing Managers/ Officers, Sales Representatives, Direct Marketing Officers, Bank Officers/Managers, Insurance Brokers/Officers, Credit/Loan Officers, Customer Service Managers/ Officers, corporate relationship Managers/ officers from banks, microfinance firms, Insurance/Assurance companies and pension funds.

Enrolment Details

990,000 TSh

Course Fee


From Jun 29, 2020 - Jul 02, 2020

Course Duration


Marketing

Sector


Payment Details

Payments are done electronically through GePG by using Control Number. CLick the button below to request Control Number.

Go to the Payment Portal